Why Course Connect?
Course Connect has been designed to give golf clubs access to learnings from hundreds of different websites, paired with strategies that have evolved from decades of marketing, data and technology expertise across a variety of industry verticals.
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The Course Connect Story
I'm Matt. I don't come from a career in golf club management, but I love golf, and my experience means I think differently about the challenges your course is facing and how to solve them. For over 15 years I have worked with some of Australia's biggest brands in Retail, Automotive, Sport and Travel. I have been building solutions that help businesses improve results. Marketing results. Business revenue outcomes. Growth targets.
When presented with a business challenge, I have made a career out of finding a way to solve it. Since developing Course Connect I have been immersed inside golf clubs, building a practical solution for improving golf course results. Clubs are investing time, money and resources without being able to measure the immediate impact on the bottom line. Course Connect is built to be the missing piece: someone embedded in your club, connecting the data, the marketing and the decisions into one clear strategic advantage.
The Benefit of Connecting
Most golf clubs don’t have an isolated data, marketing or technology problem. They have a combination of all 3.
When everything is connected, the guesswork falls away. You can finally see what’s working, lean into it, and drive more revenue with less effort. You can plan ways to maximise bookings across all of your revenue streams and, more importantly, you can start to engage more golfers in a way that brings them to your course.
The results speak for themselves, but they don’t come from a simple plug-and-play platform. Pulling Marketing, Technology, Data and Strategy into one connected advantage takes real work, which is why Course Connect is a partner, not a subscription. And it’s why it works.
Matt Soulsby
Founder
Matt Soulsby
Location
Melbourne, VIC, Australia
Serves
Australian golf clubs and public golf facilities
Focus
Data, marketing, strategy, golfer engagement and revenue growth
Model
Senior partnership, not a generic software subscription
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